Mobile devices are more popular than ever, changing how we interact with the world. According to Statista, in 2023, there are 6.92 billion mobile device users, which means 86.11% of the world’s population will own a smartphone. This is a massive increase from 2016, when only 3.668 billion users, or 49.40% of the global population, had smartphones.
In this article, we’ll explore how the rise of mobile device users in the third quarter impacts user behavior, technology adoption, and feature usage.
Driving Behavior: Mobile Device Trend Affects User’s Behavior
The explosion of this trend causes changes in mobile device users’ behavior. Coupled with a digital ecosystem that already supports it, it can trigger new behaviors. Here we have summarized it for you.
1. Cashless Transaction
One of the significant impacts of smartphones on users’ behavior is the adoption of cashless transactions. Cashless transactions refer to payment methods that do not involve physical cash, such as credit cards, debit cards, mobile wallets, QR codes, and biometric authentication.
According to a report by HubSpot, cashless transactions are expected to grow by 82% annually from 2020 to 2025, reaching $1.882 billion by 2025. Some factors driving this trend are convenience, security, speed, and incentives.
2. Online Shopping
Apart from cashless payments, online shopping is one of the new behaviors that has emerged along with the surge in mobile device users. Based on a Press Release from the Digital Journal, Consumers now rely on their smartphones for online shopping, mobile banking, entertainment streaming, social media engagement, and accessing a wide range of digital services.
Furthermore, according to a report, The global smartphone market size reached 1,417 Million Units in 2022. IMARC Group expects the market to reach 1,773 Million Units by 2028, exhibiting a growth rate (CAGR) of 3.6% during 2023-2028. This indicates that more people are using smartphones to access the internet and shop online.
3. Seeking feature-rich and connected devices
Current user behavior wants devices that can perform various tasks efficiently and effectively and connect with other devices seamlessly and securely. For example, users want smartphones that can take high-quality photos and videos, run multiple apps smoothly, store large amounts of data, last long on a single charge, and support fast and reliable internet connectivity.
Technology Sector: Cross-Platform App Development Framework Rising
What about the technology sector? The current user behavior seems more concerned with platforms that can be integrated into all their needs, including applications. Today’s users prefer to use applications that can be combined with Android, iOS, and tablets. Therefore Cross-platform app development is becoming increasingly important as the demand for mobile applications.
According to Persistence Market Research (PMR), the global cross-platform app development framework industry revenue is expected to total US$ 120 billion in 2023. Over the next ten years, global demand for cross-platform app development frameworks will rise at 16.8% CAGR by 2033. The total market size is anticipated to reach US$ 546.7 billion.
Coupled with a high demand for React Native cross-platform app development framework. The target segment is projected to thrive at a CAGR of 16.7% from 2023 to 2033.
With fierce competition in the mobile app market, firms want to deploy their apps as soon as possible and attract consumer attention. Cross-platform frameworks speed up the development process by allowing code and asset reuse, allowing the program to be available on numerous platforms simultaneously.
Feature Usage: Adoption of NFC Or QR Code Payments
The global mobile payment market is expected to grow at a CAGR of 22.4% from 2023 to 2030, reaching USD 12.06 trillion by 20301. The mobile payment market is witnessing exponential growth, driven by the increasing adoption of smartphones, advancements in mobile applications, and the growing preference for cashless transactions.
Among the various mobile payment technologies, two are the most popular and widely used: NFC (Near Field Communication) and QR (Quick Response) Codes. These two technologies enable users to make contactless payments by tapping their phones on a terminal or scanning a code. However, they also have different features, advantages, and disadvantages that affect their adoption and usage. We will compare NFC and QR code payments regarding speed, authentication, convenience, and cost.
One of the main factors that affect the speed of payment systems is the time it takes to establish a connection between the devices. NFC payments are faster than QR code payments because they use radio waves to create an instant connection. QR code payments require the camera to focus and capture the code. It can take longer depending on the lighting, distance, and angle.
Another factor is the authentication process, which may vary depending on the security level and the payment provider. NFC payments typically use biometric or PIN verification, while QR code payments may use passwords or OTPs (One-Time Passwords).
The convenience of payment systems depends on the availability and compatibility of the devices and the user experience. NFC payments are more convenient than QR code payments if you have a device that supports NFC, and you can find a terminal that accepts NFC. However, not all smartphones have NFC chips, and not all merchants have NFC terminals.
QR code payments are more convenient than NFC payments if you have a device that can scan QR codes and you can access the internet. However, you may need to download a specific app or use a particular platform to use QR code payments.
The cost of payment systems includes the fees charged by the payment providers and the maintenance costs of the devices. NFC payments are usually cheaper than QR code payments. Because they use a standard protocol and do not require internet access. QR code payments may incur higher fees because they use different platforms and protocols and may need data usage.
Additionally, NFC payments require merchants to invest in NFC terminals or readers. There can be expensive and complex to install and maintain. QR code payments only need merchants to display a QR code on a screen or paper. It can be cheaper and simpler to implement.
Key Takeaway: How’ve Mobile Device Adoptions Today?
In conclusion, the rise of mobile device users in the third quarter has significantly impacted user behavior, technology adoption, and feature usage.
- Users are likelier to use cashless transactions, shop online, and seek feature-rich and connected devices.
- Technology sectors respond to this demand by developing cross-platform app frameworks on various devices and platforms.
- Features like NFC or QR code payments are becoming more popular as they offer convenience, security, and speed.
Mobile devices are not only communication tools but also entertainment, education, business, and socialization. As mobile device usage grows, we can expect more changes and innovations. Learn the Best Framework For Mobile Apps and Websites in 2023.