What comes on your mind when you hear about artificial intelligence? Most people think of it as a robot. It is because big-budget films and novels weave stories about human-like machines that wreak havoc on Earth. Artificial Intelligence / AI is the simulation of human intelligence in machines that are designed to think like humans and mimic their actions. The characteristics of artificial intelligence are to rationalize and take actions that have the best chance of achieving a specific goal. Since artificial intelligence is programmed to behave like a human, several businesses utilised artificial intelligence to generate their business process.
In the healthcare industry, AI has been tested and used in patients for dosing drugs and various treatments, and in the operating room for surgical procedures. In the financial industry, artificial intelligence is used to identify banking finance activities like irregular use of debit cards. However, only a few businesses that already apply artificial intelligence to help their business because it is rather cosy. Moreover, there are business functions that are ready to use artificial intelligence.
Have you imagined a customer contact centre handling a thousand incoming calls and messages from users? 24/7 a customer contact centre works to answer basic questions. In order to increase customer satisfaction, artificial intelligence is applied. In this case, Natural Language Processing (NLP) is needed. Natural Language Processing, a heralded branch of AI, deals with the interaction between computers and humans using natural language. NLP makes sense of the human language in a manner that is valuable and contextual.
Similar to the contact centre, a marketer will solve multi-tasks to develop and execute marketing strategies. In marketing functions, artificial intelligence will sort customers based on their demographic, interest, behaviour, etc. It helps the marketers to target ads according to browsing history, powers recommendation engines, and customer’s needs. In addition, a chatbot is also used in marketing functions. Through this chatbot, marketers can have a suggested product or service, find a solution for the marketing error, and support sales. Chatbot also can assist marketers to analyze data on consumer behaviour faster.
Artificial intelligence is essential for IT operations for the use of big data analytics, machine learning and other artificial intelligence technologies to automate the identification and resolution of common information technology issues. Artificial intelligence for IT operations allows this data to track assets and gain visibility into dependencies without and outside of IT systems. It is also used for automating routine operations in IT system log file error analysis.
In sum, the use of artificial intelligence in this industry 4.0 is required. It is because it can translate the data generated in the manufacturing processes into insights and recommendations for action, helping to make better operational, marketing, and financial decisions.