Make Your Wedding Website Great With These Tips
If you're a wedding vendor, you probably know the value of having your own website. But building your own site from scratch can be time-consuming and expensive. So we've prepared this guide to show you how to make a professional website as quickly as possible. Here's what we cover.
One Vendor's Website is Better Than Many
One website is better than many. By having one website for all of your vendors, you can keep things simple and easy for your clients. This way, people can easily find the information they need and see that you are a reputable vendor with quality workmanship and services.
There's no reason to create multiple websites. Your potential customers will not want to go through the trouble of finding which sites belong to each service provider. They will just assume that any web address associated with wedding planning means that spot belongs to someone who provides formal attire or floral arrangements and table settings or location scouting services (depending on what kind of business owner you are). Your potential customers will only get frustrated by hunting down information on two different websites over multiple search engines if you don't provide everything in one place.
You Need to Provide Information for Clients
The next step is to consider what information you need to provide to your clients, vendors, and guests. This is a crucial part of the process because it will dictate how much time you spend building your website. You don't want to create something for your business that isn't working for its intended purpose, so make sure what type of content and functionality each user group will find most useful.
Your Website Needs to be Built for Mobile
The most important thing to remember when creating your wedding website is that it needs to be mobile-friendly. This means that your website should be responsive, optimized for mobile devices, and easy to use. A good vendor website will have a simple, clean design and a straightforward navigation structure that makes it easy for visitors to find what they're looking for quickly and easily. The easier you make it for people who are browsing your site on their phones or tablets (or both!), the more likely they will book with you.
Make it Easy for People to Contact You
Your business is only as good as your ability to connect with people interested in what you have to offer. You must make sure your contact information is easy to find and accurate so that potential clients can easily reach out via phone or email if they're interested in learning more about how your products or services could help them achieve their goals.
Additionally, try making sure that any information about how others can get in touch with you: namely your email address(es), phone number(s), website URL(s), and physical location—is private by using a service like Google Voice (which provides free voicemail-to-text transcription) so that those looking at the site don't have access to any other personal details than what they may already have found elsewhere online (e.g., LinkedIn).
Use Newsletters and Social Media to Drive Traffic
The best way to get people to buy from you is through newsletters and social media. You can use email marketing as a great way to generate new leads and keep in touch with past customers. Social media is also an excellent way to drive traffic back to your website, but there's much more than that when it comes down to it:
- Email marketing has been proven the most effective method of generating sales leads while contributing only 0.77% of total online sales revenue.
- Social media accounts are growing at an alarming rate—your brand should be present on at least one central platform (Twitter, Facebook) so people know who you are when they see it elsewhere online or offline in person.
Use Your Website to Build Name Recognition
To make a successful wedding vendor website, you need to build your brand, reputation, trust, and community. You want people to know who you are, what you do, and how much better than their other options, they will be happy with your services.
The best way to do this is by making sure that all of the information on your wedding vendor's website is easy for them to find. Keep it simple so that anyone who wants to learn more about you can easily access it without digging through layers of clutter or confusion.
Take Your Business to The Next Level
A professionally designed website can take your business to the next level. It creates a great first impression, easy to navigate and update, and helps you stand out from the crowd.
There are many benefits to having a professionally designed website:
- A professional-looking site is more likely to be viewed by potential clients because of its attractive design, making it look more trustworthy than an amateur site.
- A well-designed website will help attract new customers to your business, especially if you want to expand your customer base outside of your local area or country.
If you're interested in building a wedding website for your business, we'd love to hear from you! We can help with everything from build, design, and maintenance. Please reach out to our team today for a consultation.