How to Make Money from Your iOS App in 2023

Posted 23/10/23

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The mobile app market is booming, with over 2.5 million apps available on the iOS App Store and over 1.1 trillion generated in the App Store ecosystem in 2022. But how can you turn your app idea into a profitable business? What are the best monetization strategies for your app in 2023?

This article will explore some of the most effective ways to make money from your app, whether you are a small developer or a large company. We will also share tips and best practices to optimize your app revenue and user experience.

Choose the Right Business Model for Your App

The first step to monetize your app is to choose a suitable business model. There are many options to consider, such as:

  • Paid apps: Users pay one-time fees to download paid apps. It can be a good option if your app has high value, unique features, or a loyal following. However, you may need help acquiring new users, competing with free apps, and keeping your app up-to-date.
  • Freemium apps: Your app has limited features, but you charge users for premium features. This can be a good option if your app has an enormous potential user base, high retention rates, and clear value propositions for the premium features or content. Even so, converting free users to paying customers and retaining paying customers can be challenging.
  • Subscription apps: Users pay recurring fees to access your content. It may be a good option if your app offers an up-to-date range, personalized services, or ongoing value. In addition, you may encounter challenges in attracting and retaining subscribers, maintaining a consistent level of quality, and managing billing and payments.
  • In-app advertising: Your app might be a good fit if it has a large user base, relevant and non-intrusive ads, and multiple ad formats. You must balance user experience, revenue, and privacy regulations to optimize ad performance.
  • In-app purchases: You can sell things in your app, like coins, gems, lives, skins, and subscriptions. It’s a good option if your app gets a lot of engagement, retention, and social interaction. You might have difficulty designing attractive and fair in-app purchases, enticing users to spend, and preventing fraud.
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Depending on your app’s industry, target audience, and value proposition, you may choose one or more of these business models to monetize your app. For example, you may combine freemium and in-app purchases for a casual game app or subscription and in-app advertising for a news app.

Optimize Your App Store Presence

The next step to monetize your app is to optimize your app store presence. This means creating an attractive and informative app store page that showcases your app’s features, benefits, and reviews. You should also use relevant keywords, categories, and tags to help users find your app easily.

Some of the best practices to optimize your app store presence are:

  • Use a catchy and descriptive app name: app name should be memorable, unique, and relevant to your app’s purpose. It should also include keywords that users may search for when looking for apps like yours.
  • Create an eye-catching app icon: icon should be simple, colorful, and recognizable. Also, reflect your app’s identity and style.
  • Write a compelling app description: the description should highlight your app’s main features, benefits, and value propositions. It can include a clear call to action encouraging users to download your app.
  • Use high-quality screenshots and videos: Your assets, such as screenshots and videos, should showcase your app’s functionality, design, and user interface. They should also demonstrate how your app solves users’ problems or meets their needs.
  • Collect positive reviews and ratings: Reviews and ratings can influence users’ decisions to download your app. Encourage satisfied users to leave positive feedback on your app store page. Remember to respond to negative feedback promptly and professionally.
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Engage and Retain Your Users

The final step to monetize your app is to engage and retain your users. This means providing a great user experience that keeps them returning to your app regularly. It would help if you also used analytics tools to track user behavior, preferences, feedback, and satisfaction.

Some of the best practices to engage and retain your users are:

  • Provide value from the first launch: Most apps should deliver value from the first launch by offering a smooth onboarding process, clear instructions, and helpful tips. It would help if you showed users how your app can help them achieve their goals or solve their problems.
  • Update your app frequently: Updated your app often with new features, content, or improvements. Fix any bugs or errors affecting your app’s performance or functionality.
  • Reward your users for their loyalty, engagement, or spending. For example, gamification elements motivate and incentivize your users, such as points, badges, leaderboards, or achievements. 
  • Always Keep In Touch with Users: Communicate with your users regularly by sending push notifications, emails, or in-app messages. Creating a survey for user feedback and suggestions to improve your app would be best. 

By following these steps and best practices, you can make money from your app in 2023. 

Make Your App More Valuable by Leveraging It

You can also leverage the App Store’s tools and resources to help you grow your app business, such as:

  • App Store Connect A platform that lets you manage your app’s distribution, analytics, marketing, and monetization.
  • App Store Small Business Program: A program that reduces the commission rate from 30% to 15% for developers who earn less than $1 million per calendar year.
  • Apple Search Ads: A service that lets you promote your app on the App Store’s search results page.
  • Apple Developer Program: A program that gives you access to development tools, resources, and Support.
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With these tools and resources, you can take advantage of the opportunities and challenges in the mobile app market in 2023.


Making money from your app in 2023 is not easy, but it is possible. You must choose a suitable business model, optimize your app store presence, and engage and retain your users. It would help if you also kept up with the trends and changes in the mobile app market. Following this article’s steps and best practices, you can turn your app idea into a profitable business. Need Support to build it? Take your schedule now on trusted ios app development company Indonesia.


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