According to adjust.com, in 2021, consumers in mobile applications reached US$170 BILLION, an increase of 19% from 2020. Spending on advertising reached US$288 billion. This makes the mobile application industry look promising and prominent. We compare the number of active users of mobile applications in Indonesia. WhatsApp still dominates for the number of active users each month based on data from Hootsuite.
Mobile game applications such as mobile legends, PUBG mobile, and worm zone have the highest monthly active users. The question is, why can they get the highest number of active users? What development do they do?
This article will discuss trends that will develop in 2023, so you don’t miss a crucial moment for developing your mobile apps. Prepare a comfortable reading position and watch together the trends that will develop for next year.
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Fintech Mobile Apps
Since using digital wallet mobile apps, all payments and transactions occur in one application. This has caused a domino effect to this day. More than half of purchases (52%) were made with a digital wallet in 2021, and the use of cash has declined by 42% since 2019. This has also impacted bank income which reached $6.8 billion in 2021, an 88% increase in 2020. Then what is the next trend in fintech mobile apps?
Buy Now, Pay Later
Have you heard of the BNPL service? Buy now, pay later service. Almost every mobile commerce implements buy now pay later in their purchasing system. Several companies in Indonesia have implemented now pay later on their applications, such as a Shopee, Gojek, and Traveloka.
Digital wallets
The good news for digital wallet users and fans of cryptocurrencies is that digital wallet is now supported as a means of payment with crypto. But the bad news is that the price of crypto has experienced extraordinary fluctuations in value, so you must be careful when choosing crypto.
Mobile commerce
Everyone uses smartphone apps to boost sales. From large retailers to individual content creators and personal brands, there is plenty of money to be made in this market. The mobile e-commerce feature is a popular feature for mobile app resellers to highlight during consumer pitches.
Every day, another company appears to be releasing an app to increase sales. Mobile retail e-commerce sales reached $3.56 trillion in 2021, a 22.3 per cent increase over 2020. Social media advertisements play an essential role in making a purchase on mobile commerce. In 2023, we’ll watch the coupon industry, which is expected to grow 56.5 per cent by 2025, gamification to drive user acquisition and retention, and social commerce.
Artificial Intelligence (AI) and Machine Learning (ML)
Even in the face of the global epidemic, research on AI has not ceased. This technology has changed the world in a way previously unseen and will bring even more disruptive and notable changes in 2021. No wonder you can predict the significant impact of artificial intelligence on mobile application development.
All these innovations are now widely integrated into the mobile economy through digital search engines, virtual assistant solutions, the marketplace, business automation, and user preference recognition. In truth, the integration into mobile AI and ML solutions is a factor that has helped and will assist the mobile segment in performing as well as it has.
Mobile Gaming
For vertical gaming overall in 2021, global installs increased by 32% year-over-year. This is especially impressive considering the substantial pandemic-fueled growth we saw in 2020, followed by a significant trough. 2021 was able to hit the heights of Q1 2021 and maintain them.
Mobile gaming has grown year-over-year for more than a decade now and appears set to continue soaring — H2 of 2021 outperformed H1 by a further 12%. We’re keeping an eye on 2023:
- Blockchain gaming/NFTs
- Play-to-earn business models
- Converting of games to HTML5 formats for distribution on social networks
Blockchain technology
Blockchain is a data recording mechanism that makes it hard or impossible to alter, hack, or cheat the system. A blockchain is a digital transaction ledger duplicated and distributed on the Blockchain through the whole network of computer systems. A further instance of Blockchain is decentralized applications.
Decentralized applications do not need a mediator to handle their results. The users & suppliers can be directly linked. Here are the reasons blocking technology will be the future mobile app development trends: securing public elections, transparent betting, and robotics.
Final Thought
Some of the above trends will indirectly become a trend in the future. But you can’t just stand still. Take advantage of the present moment to become your future. Determine the trend that you will follow. It is clearly visible, like TikTok apps that know very well that the internet will evolve into video content which is the centre of engagement for advertising and promoting content.
You’ll need a reliable mobile app development company like Emveep to incorporate the mentioned mobile app trends to make your mobile application for your business. Don’t hesitate to discuss with us to make your idea come true.
