7 Reasons Why Coding A Custom Application For Your Business Is Beneficial

Posted 20/10/22

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In today’s competitive era, developing software that meets the specific requirement of a particular business is necessary to survive. Custom software is built to address specific users’ needs and is considered more efficient than commercial off-the-shelf software (COTS). Since COTS targets a broader set of requirements, it is ideal for various audiences.

Meanwhile, Off-the-shelf software is promoted and marketed so that different businesses can operate them in their day-to-day business applications. An example of an Off-the-Shelf solution is Microsoft Office, as it can meet a broader audience’s generalized needs at the global level.

This generalized solution may look great, but realistically, only some businesses can be generalized. In addition, some companies and special teams have specific needs and demand specialized solutions. This is where a custom application was introduced.

What Is Custom Application Development?

Custom is the process of designing, creating, and deploying tailor-made software applications for specific users. For instance, many schools, healthcare providers, and businesses make their own custom portals for students, patients, and employees to be used for various purposes. Other notable and more widely used types of custom software include. CGV ticket buying application, Amazon prime streaming platform. IOS software of Apple and Uber online delivery services.

The development of a custom application development process is either performed by in-house developers or outsourced to a third party, sometimes using the same methods and methodologies applied to ready-made applications but having much more focus.

The rise of low-code platforms enabled citizen developers to create these apps by themselves instead of building the program from scratch through coding. As such, low-code development platforms reduce the reliance on dedicated developers, cutting production time and costs while also boosting the efficiency of developers when using them.

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After knowing the custom application and who worked on the project, we understood some benefits of building a custom software program. But what exactly is the use for the owners, and how impactful it is for long-term business progress? And here, we will break down each of the benefits of custom software development.

Why Coding A Custom Application For Your Business Is Worth it

Made for you

Unlike off-the-shelf software, the most apparent benefit is creating a custom application personalized to your company’s needs. This means that all your needs will be met, cutting back on time, effort, and cost in the long term.


As time goes on, custom-made apps can also be tailored to meet your company’s present and future needs. By comparison, ready-made software leaves you at the mercy of its developers, who may need to update or improve it to your satisfaction. You can also handle any issue or change direction, using your developers or knowledge to adjust the software.


Businesses use various software in their operations, leading to compatibility issues. Custom application development helps bypass this pitfall, ensuring that the apps you create are compatible with your company’s other tools, bolstering efficiency. Furthermore, custom software development can often create workflows consisting of multiple apps, providing additional efficiency and reducing user errors.


The already-made software has more risk of being hacked since it’s used by many businesses and is available to everyone. As a result, hackers will become familiar with those particular programs’ codes, making them easier to infiltrate.

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Furthermore, the possibility of accessing the data of multiple businesses is desirable for cybercriminals. Custom-made apps are much harder to hack, as they will only be used within one company, allowing the industry to add as many security measures as you want, thus making them less enticing as a data source for hackers.


Custom software can grow as an organization or business grows and changes. Therefore, designers and developers can assess future needs as part of their requirements gathering. These factors can then be incorporated into the application rather than incurring costs by purchasing additional licenses or subscriptions to packaged applications.

Seamless use and control

Custom software allows businesses to update and use the application, allowing complete control over the software. Custom software will enable you to make whatever changes you need whenever you want. In addition, you can immediately add new functionalities to your software before new releases.


The benefits of being free of a commercial software vendor. On the plus side, organizations can avoid price hikes for licensing and support — and getting stuck maintaining packaged software should the vendor go out of business or terminate a product.

Decide whether to build or buy

The most important question about this topic would be, as a business owner, should you not build a custom software application? You should check whether off-the-shelf software matches how your business works to decide on this matter. And is the off-shelf software can promise at least the most needed function, such as

  • The automated business processes or transactions unique directly to your business.
  • Could the software manage industry-specific data and information?
  • How protected are your data and privacy?
  • Provide integration support for legacy application data.
  • Solve your existing problem.
  • Offer lower cost than the custom-made application and achieve at least the same productivity as a custom one.
  • Does it easy to adapt to changing requirements?
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If the off-the-shelf software application does not meet these criteria, you can proceed with hiring developers to build your own custom software application. If you want to develop custom software for your business.


There are a lot of benefits to building your own custom software program for your program, more so if you are aiming for the long run. But still, building the excellent performance of your own software might take a lot of work. They make the requirement for a particular job you should consider hiring experienced professionals. However, if you want to know more, we have provided topics that can help you in developing the software process.

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